Campaign plan
A keyword, budget and campaign plan for a real business or your own, with expected cost per lead.
Learn to plan, launch and optimise Google Ads in 10 live classes: Search, Display, Shopping, YouTube and Performance Max, with conversion tracking in GTM and GA4. Small batches of 3–5, online on Zoom or in person in Vadodara.
Google Ads Mastery is a 10-class live Google Ads course by Pawan Kumar, a Vadodara digital marketer running ad campaigns for clients since 2015. It covers Search, Display, Shopping, YouTube and Performance Max campaigns, keyword and audience targeting, bidding strategies, budgets, conversion tracking with Google Tag Manager and GA4, A/B testing and ROI reporting.
Fees are ₹7,499 in a small group of 3–5 students or ₹9,999 1-on-1. Classes are 60–90 minutes, 2–3 times a week, so the course finishes in about a month. Every class is recorded, and students in Vadodara can attend some sessions in person.
| Fees | ₹7,499 small group (3–5) · ₹9,999 1-on-1 |
|---|---|
| Duration | 10 live classes over about 1 month · 60–90 minutes each |
| Level | Beginner to advanced |
| Mode | Live on Zoom with recordings · in-person sessions in Vadodara on request |
| Tools | Google Ads, Google Keyword Planner, Google Tag Manager, Google Analytics 4, Google Merchant Center, Looker Studio |
| Certificate | Pawan-signed course certificate |
| Support | Lifetime WhatsApp support · full refund within 2 classes |
By the last class you can set up an account, build campaigns that match what people search, track every lead and cut the spend that isn't working.
Ten live classes, each with a practical task. The order may be adjusted to your level.
The auction, Quality Score, ad rank, campaign types and account structure, and setting goals that match a business.
Keyword Planner, match types, search intent, negative keywords and grouping keywords into tight ad groups.
Building a Search campaign step by step: ads, assets, landing pages, locations and schedules.
Google Tag Manager and GA4 setup, tracking form fills, calls and WhatsApp clicks, and importing conversions.
Manual CPC, Maximise Conversions, Target CPA and Target ROAS, and how to set and pace budgets.
Display campaigns, audience targeting, remarketing lists and responsive display ads.
Video campaign types, targeting, ad formats and measuring views and conversions.
Merchant Center basics, Shopping campaigns, Performance Max asset groups and audience signals.
Search terms reports, ad tests, landing page tests and cutting wasted spend.
Auditing a real account in class and building a client-ready report on cost per lead and ROI.
You work inside the real Google platforms used on client accounts. All of them are free to use; any ad spend goes directly to Google and is your choice.
You finish with work you can show employers or clients.
A keyword, budget and campaign plan for a real business or your own, with expected cost per lead.
A working GTM and GA4 setup that tracks forms, calls and WhatsApp clicks as conversions.
A full audit of a Google Ads account with fixes ranked by impact, ready for a portfolio.
Same syllabus, support and certificate in both options. Pay by UPI, bank transfer or Razorpay.
3–5 students, learn from each other's questions.
Fully personal, scheduled around you.
This course plus four more, over 5 months.
Full refund if you ask within the first two classes. New batches start every 2 weeks.
No ads experience is needed. You need a laptop and basic computer skills. Practising on your own business account helps, but it is not required.
Businesses in Vadodara and across India need people who can make ad budgets pay. These are the paths students usually take.
Join an agency or in-house team, with an audit report and tracking setup to show.
Run ads for local businesses, with lifetime WhatsApp support while you start.
Get leads from day one and know exactly what each one costs.
5 months later I had a portfolio, my own website, ran Google + Meta ads for two clients.
The Google Ads Mastery course costs ₹7,499 in a small group of 3–5 students, or ₹9,999 for 1-on-1 classes. Both include 10 live classes, recordings, a certificate and lifetime WhatsApp support.
10 live classes of 60–90 minutes, held 2–3 times a week, so it finishes in about one month.
Classes run live on Zoom with recordings. Students in Vadodara can also ask for in-person sessions.
No. You can learn and build campaigns without spending. If you want to run a live campaign on your own account, the ad spend goes directly to Google and is optional.
Search, Display, YouTube, Shopping and Performance Max, plus remarketing.
Yes. A full class covers Google Tag Manager and GA4, including tracking form fills, calls and WhatsApp clicks.
Yes, you get a course certificate signed by Pawan Kumar when you finish the course.
Yes. If the course is not right for you, ask within the first two classes for a full refund.
Every class is recorded, and you can ask your questions on WhatsApp or in the next class.
Yes. If you upgrade to the complete program within 6 months, your Google Ads course fee is credited toward it.
Message me with your experience level and preferred timings. New batches start every 2 weeks, and the first conversation is free.