Audience plan
A targeting plan for a real business with cold, warm and lookalike audiences.
Learn to run Facebook and Instagram ads that bring leads and sales in 10 live classes: Ads Manager, objectives, audiences, retargeting, creative testing, Meta Pixel and Conversions API, and scaling. Small batches of 3–5, online on Zoom or in person in Vadodara.
Meta Ads Mastery is a 10-class live Facebook and Instagram ads course by Pawan Kumar, a Vadodara digital marketer running Meta campaigns for clients since 2015. It covers Meta Ads Manager, campaign objectives, audience targeting, custom and lookalike audiences, retargeting, creative testing, Meta Pixel and Conversions API, and scaling campaigns, practised on live campaigns with real ad spend.
Fees are ₹7,499 in a small group of 3–5 students or ₹9,999 1-on-1. Classes are 60–90 minutes, 2–3 times a week, so the course finishes in about a month. Every class is recorded, and students in Vadodara can attend some sessions in person.
| Fees | ₹7,499 small group (3–5) · ₹9,999 1-on-1 |
|---|---|
| Duration | 10 live classes over about 1 month · 60–90 minutes each |
| Level | Beginner to advanced |
| Mode | Live on Zoom with recordings · in-person sessions in Vadodara on request |
| Tools | Meta Ads Manager, Meta Business Suite, Events Manager, Meta Pixel, Conversions API, Canva |
| Certificate | Pawan-signed course certificate |
| Support | Lifetime WhatsApp support · full refund within 2 classes |
By the last class you can set up a Meta ad account properly, reach the right people, test creatives, track every lead and scale what works.
Ten live classes, each with a practical task. The order may be adjusted to your level.
The ad auction, Business Manager setup, ad accounts, pages, payment methods and the campaign, ad set and ad structure.
Awareness, traffic, engagement, leads, app and sales objectives, and picking the one that matches the business goal.
Location, age, interests and behaviours, Advantage+ audiences, and targeting a city like Vadodara area by area.
Building audiences from customer lists, website visitors, video viewers and Instagram engagers, then lookalikes from them.
Images, videos, reels and carousels, hooks and copy, placements across Facebook, Instagram and WhatsApp.
Instant forms, Click-to-WhatsApp and Messenger ads, and getting quality leads instead of junk ones.
Installing the Pixel, setting up events, Conversions API basics, and checking tracking in Events Manager.
Warm and cold audiences, retargeting visitors and engagers, and a simple full-funnel campaign plan.
A/B tests, reading results in Ads Manager, cost per lead and ROAS, and fixing campaigns that underperform.
Scaling budgets safely, Advantage+ campaigns, and a live review of real campaigns in class.
You work inside the real Meta platforms used on client accounts, and use the Meta Ad Library to study what competitors in your industry are running.
You finish with work you can show employers or clients.
A targeting plan for a real business with cold, warm and lookalike audiences.
A lead or WhatsApp campaign launched with real ad spend, with results reviewed in class.
An audit of a Meta ad account with tracking, audience and creative fixes, ready for a portfolio.
Same syllabus, support and certificate in both options. Pay by UPI, bank transfer or Razorpay.
3–5 students, learn from each other's questions.
Fully personal, scheduled around you.
This course plus four more, over 5 months.
Full refund if you ask within the first two classes. New batches start every 2 weeks.
No ads experience is needed. You need a laptop, basic computer skills and a Facebook account. A business page to practise with helps; it can be set up in class.
Almost every local business in Vadodara uses Instagram and Facebook, and most need someone who can make ads pay. These are the paths students usually take.
Join an agency or brand, with a live campaign and audit report to show.
Run lead and WhatsApp campaigns for local businesses, with lifetime WhatsApp support while you start.
Get enquiries from Instagram and Facebook and know what each one costs.
5 months later I had a portfolio, my own website, ran Google + Meta ads for two clients.
The Meta Ads Mastery course costs ₹7,499 in a small group of 3–5 students, or ₹9,999 for 1-on-1 classes. Both include 10 live classes, recordings, a certificate and lifetime WhatsApp support.
Yes. Meta Ads Manager runs ads on Facebook, Instagram, Messenger and WhatsApp, and the course covers all of them.
10 live classes of 60–90 minutes, held 2–3 times a week, so it finishes in about one month.
Classes run live on Zoom with recordings. Students in Vadodara can also ask for in-person sessions.
Yes. The course includes live campaigns with real ad spend, so you see real results, not just theory.
Yes. A full class covers installing the Pixel, setting up events and Conversions API basics.
Yes, you get a course certificate signed by Pawan Kumar when you finish the course.
Yes. If the course is not right for you, ask within the first two classes for a full refund.
Every class is recorded, and you can ask your questions on WhatsApp or in the next class.
Yes. If you upgrade to the complete program within 6 months, your Meta Ads course fee is credited toward it.
Message me with your experience level and preferred timings. New batches start every 2 weeks, and the first conversation is free.